Information We Collect

Information You Provide

We may collect information you voluntarily provide, including:

Name
Email address
Phone number
Billing address
Shipping address
Payment information
Account login information
Customer service inquiries
Product reviews and feedback

Information Collected Automatically

When you visit our website, we may automatically collect:

IP address
Browser type and version
Device information
Operating system
Website activity and browsing behavior
Pages viewed
Referral sources
Date and time of visits

Cookies & Similar Technologies

We use cookies, pixels, and similar technologies to:

Remember your preferences
Improve website functionality
Analyze website traffic
Personalize your shopping experience
Measure advertising effectiveness

You can modify your browser settings to refuse cookies; however, some features of our website may not function properly.

How We Use Your Information

We may use your information to:

Process and fulfill orders
Provide customer support
Communicate regarding purchases
Send order confirmations and shipping updates
Improve our products and services
Personalize your shopping experience
Prevent fraud and unauthorized activity
Comply with legal obligations
Send promotional emails and marketing communications (where permitted)

You may unsubscribe from marketing emails at any time by clicking the unsubscribe link included in our emails.

Payment Processing

Payments are securely processed through trusted third-party payment providers. RUE does not store complete credit card information on our servers.

Payment providers may collect and process information according to their own privacy policies.

Sharing Your Information

We do not sell your personal information.

We may share information with trusted third parties when necessary to operate our business, including:

Payment processors
Shipping carriers
Website hosting providers
Marketing and advertising partners
Analytics providers
Customer support platforms
Legal and regulatory authorities when required by law

These third parties are authorized to use your information only as necessary to provide services on our behalf.

Marketing Communications

If you opt in to receive marketing communications, we may send:

New product announcements
Promotions and discounts
Collection launches
Brand updates

You may opt out at any time by:

Clicking the unsubscribe link in emails
Contacting us directly

Data Retention

We retain personal information only as long as necessary to:

Fulfill orders
Provide customer support
Meet legal, accounting, and tax obligations
Resolve disputes
Enforce agreements

When information is no longer needed, we securely delete or anonymize it.

Your Privacy Rights

Depending on your location, you may have rights regarding your personal information, including:

Access to your information
Correction of inaccurate information
Deletion of personal information
Restriction of processing
Data portability
Withdrawal of consent for marketing communications

To exercise any applicable rights, please contact us using the information provided below.

California Privacy Rights

Residents of California may have additional rights under applicable privacy laws, including the right to know what personal information is collected and how it is used.

RUE does not sell personal information as defined by applicable California privacy laws.

Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information.

However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Children's Privacy

Our website is not intended for individuals under the age of 13.

We do not knowingly collect personal information from children. If we become aware that information has been collected from a child without appropriate consent, we will delete it promptly.