Terms of service

Last Updated: June 2026

Welcome to RUE. These Terms of Service ("Terms") govern your access to and use of the RUE website, products, and services available through rue-shop.com (the "Site"). By accessing or using our Site, you agree to be bound by these Terms.

If you do not agree to these Terms, please do not use our Site.

1. Overview

Throughout the Site, the terms "RUE," "we," "us," and "our" refer to RUE. These Terms apply to all users of the Site, including visitors, customers, merchants, and contributors of content.

We reserve the right to update, change, or replace any part of these Terms at any time by posting updates to this page. Your continued use of the Site following any changes constitutes acceptance of those changes.

2. Online Store Terms

By agreeing to these Terms, you represent that you are at least the age of majority in your state, province, or country of residence.

You may not use our products for any unlawful or unauthorized purpose, nor may you violate any laws in your jurisdiction while using the Site.

Any violation of these Terms may result in immediate termination of your access to our services.

3. Products and Services

We make every effort to display our products as accurately as possible. However, we cannot guarantee that your device's display of colors will be completely accurate.

All products are subject to availability. We reserve the right to discontinue any product at any time without notice.

We reserve the right to limit quantities purchased by any customer, household, or order.

4. Pricing and Billing

All prices displayed on the Site are listed in U.S. Dollars (USD) unless otherwise stated.

We reserve the right to modify pricing at any time without notice.

In the event of a pricing error, we reserve the right to cancel any affected order and issue a full refund.

You agree to provide current, complete, and accurate billing and account information for all purchases made through our Site.

5. Order Acceptance

Receipt of an order confirmation does not constitute acceptance of your order.

We reserve the right to refuse, limit, or cancel any order for reasons including but not limited to:

Product availability
Suspected fraud
Pricing errors
Violation of these Terms
Inaccurate billing or shipping information

If an order is canceled after payment has been processed, a refund will be issued to the original payment method.

6. Shipping and Delivery

Shipping times provided on the Site are estimates only.

RUE is not responsible for delays caused by shipping carriers, customs processing, weather events, or circumstances beyond our reasonable control.

Risk of loss and title for products pass to the customer upon delivery to the shipping carrier.

Please review our Shipping Policy for additional information.

7. Returns and Refunds

Returns, exchanges, and refunds are governed by our Return & Refund Policy.

By making a purchase, you agree to the terms outlined in that policy.

8. Intellectual Property

All content on the Site, including but not limited to:

Logos
Branding
Product images
Photography
Graphics
Videos
Text
Website design

is the exclusive property of RUE and is protected by applicable intellectual property laws.

No content may be copied, reproduced, distributed, modified, or used without prior written permission.

9. User Content

If you submit reviews, comments, photos, social media content, or other materials to RUE, you grant us a non-exclusive, royalty-free, worldwide license to use, reproduce, publish, and display such content for marketing and business purposes.

You represent that any content submitted by you does not violate the rights of any third party.

10. Prohibited Uses

You agree not to:

Use the Site for unlawful purposes
Violate any laws or regulations
Attempt to gain unauthorized access to the Site
Upload malicious software or harmful code
Interfere with the security or functionality of the Site
Use automated systems to scrape or collect data from the Site

We reserve the right to terminate access for users who violate these provisions.

11. Disclaimer of Warranties

The Site and all products and services are provided "as is" and "as available."

To the fullest extent permitted by law, RUE disclaims all warranties, express or implied, including warranties of merchantability, fitness for a particular purpose, and non-infringement.

We do not guarantee uninterrupted, secure, or error-free operation of the Site.

12. Limitation of Liability

To the maximum extent permitted by law, RUE shall not be liable for any indirect, incidental, punitive, special, or consequential damages arising from your use of the Site or purchase of products.

Our total liability for any claim shall not exceed the amount paid by you for the applicable product or order.

13. Indemnification

You agree to indemnify, defend, and hold harmless RUE and its affiliates, employees, officers, and agents from any claim, liability, damage, loss, or expense arising from your violation of these Terms or misuse of the Site.

14. Privacy

Your use of the Site is also governed by our Privacy Policy, which explains how we collect, use, and protect your information.

15. Governing Law

These Terms shall be governed by and interpreted in accordance with the laws of the State of Arizona, United States, without regard to conflict of law principles.

Any disputes arising from these Terms shall be resolved exclusively in the courts located within Arizona.